The Invisible Database

…unless you are Don Norman. In his recent article published in interactions magazine, the journal of the ACM Special Interest Group in Computer/Human Interaction, Norman makes the case that too many products are thought of only in their physical terms, and not as a customer experience. “In reality a product is all about the experience.” [...]

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One of the blogs I subscribe to is the New Rules blog by Kevin Kelly. In his own words: “This is a blog version of a book of mine first published in 1998. I am re-issuing it (two posts per week) unaltered on its 10th anniversary.” A week or so ago, the post was titled: [...]

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